WGN Plus Podcast
"How can social purpose be a competitive advantage in business?" on The Big Payoff
Marc J. Lane’s most recent book (his 35th!) is called The Mission-Driven Venture: Business Solutions to the World’s Most Vexing Social Problems. Can you build a brand and profitability by doing good? Absolutely. There is a way to have your personal convictions power your professional life; when management makes decisions accountable to all its stakeholders, the effect almost always improves the bottom-line.
February 18, 2015
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